You know what you’re doing– it’s just not coming across that way online
You built the business. Did the work. Got bloody brilliant at it.
But figuring out what’s actually worth saying – and how to say it in a way that connects with the right people? That there’s the tricky bit, biscuit.
And while you’re tying yourself in knots over it all, businesses you’d back yourself against any day of the week are getting all the attention.
Because they’re better than you?
No no no. Nope-rah Winfrey. Not a chance in France, wearing fancy pants in a fighting stance, doing interpretive dance during The Pirates of Penzance!
They’re just better at getting their point across.
I see the same pattern play out over and over again
Brilliant but under-voiced businesses,
Blinkin marvellous at what they do,
Bland-ing in online, with a digital presence more diluted than the way my Nan drinks orange cordial.
Spend enough time inside your own business and the remarkable starts to feel completely routine.
You’re looking at the business from the inside, while your customers are meeting it for the first time.
That’s where a fresh pair of big blue eyes comes in.
It’s in that nagging lil’ gap between how good you really are and how good people think you are that I do my best work.
Find what’s worth saying –
and never run out of things
to say again
Before we get within sniffing distance of a content calendar, I want the lot. Old tales, cheeky tidbits, hot takes and tiny details hidden within the rich tapestry of your business.
I’ll ask questions, pull at threads and follow juicy tangents further than any reasonable person would. Because:
The stories worth telling rarely waltz in like Anton Du Beke in tight, sparkly trousers wearing a name tag that says “HELLO, I’M A GREAT CONTENT IDEA”.
They’re tucked into throwaway comments and customer conversations. Team inside jokes and founder folklore. Strong opinions and hard-won lessons. The weird little ways you do things. The insider knowledge you’ve known so long you forget other people don’t.
We learn what you stand for, what you want to sound like, what you want to be known for – and what actually matters to the people you want to reach. Then we shape it into a distinct brand voice and content strategy with somewhere to go.
So you stop staring at a blank caption wondering what on earth to say.
Instead you know what you stand for, what you want to talk about and which stories are worth telling. Every piece of content has a purpose. It feels connected. Your voice becomes recognisable. People start to trust you.
And the right people start getting a much clearer picture of why you're the business for them.
Storytelling is boundlessly bigger than ‘telling your story’
We’ve been telling each other stories since we were tiny.
Bedtime stories became books and films, conversations over dinner, podcasts, posts and voice notes.
Stories make us feel something. Remember something. Sometimes, they even change our minds.
And there’s some pretty powerful psychology behind that.
We’re drawn to what feels familiar. What reflects something we believe, value or aspire to. What gives us that oh, these are my kind of people feeling.
Good brand storytelling puts that psychology to work. It creates meaning and belonging around what you do, building the kind of connection that goes far beyond a single transaction.
And in a world where anyone can ask AI to churn out another mumbo jumbo caption, blog or nearly adequate paragraph in seconds, having something distinctly you to say has never mattered more!
Are you giving people smthn worth remembering?
here's what I do
(really, really well)
creative content strategy
Give all those ideas in your head a pair of sexy legs somewhere useful to go.
We’ll turn your story, expertise and business goals into clear content pillars, ideas and a 3-month plan, plus foundational content to get you started.
You’ll know what to talk about, where to talk about it and how it all connects – without starting from scratch every time you sit down to create.
copywriting & content creation
Get the content out of your head – and off your to-do list.
Whether you need a one-off content bank refresh or ongoing support, I’ll plan, write, create, publish and manage your content across the channels that matter to your business.
Ongoing partnerships can include regular strategy sessions, check-ins and a shared content calendar – so you know what’s going on without having to keep it all going.
brand voice & messaging
Get to the heart of what makes you different and find the words to make it known.
We’ll get clear on your positioning, story and messaging, then shape it into an authentic, distinctive brand voice that you can carry with confidence and conviction.
You’ll leave with a clear messaging strategy and brand voice guide you can keep using long after I’ve left the building.
brand and content strategy for founder-led businesses.
Not sure where to start?!
Before you rewrite the website, overhaul your content or start posting more, find out what’s actually getting in the way.
I’ll take a proper look at your Instagram, LinkedIn or website and show you what’s working, what’s getting lost and where there’s room to do better.
You’ll get a recorded audit covering your messaging, positioning, brand voice, storytelling and content, with clear recommendations and practical next steps.
You’ll come away knowing what’s worth changing, what isn’t, and where I’d start!
make it make sense audit
Enough from me. Hear it from them ↓
