Looking good is nice.
Having a point is better.
You can have the beautifully lit brand shoot. The polished website. The Reel with a trending audio and a transition that took approximately seventeen attempts.
But if none of it is helping people understand something about your business, what’s it actually doing?
That’s why I don’t separate content creation from the thinking behind it.
Before I write, shoot or create anything, I want to know what we’re trying to say, who needs to hear it and what we want them to do, think or feel afterwards.
Then we make the thing.
Good-looking? Obviously.
Good for something? More importantly.
Words. Pictures. Moving pictures. The whole content shebang.
Some businesses need a website that finally sounds like them. Some need a regular stream of LinkedIn posts without the CEO spending Sunday night writing them. Some need three months’ worth of photography and video in the bank. Some need a bit of everything.
Once I know what you’re trying to achieve, I’ll recommend the right mix and build the scope around you.
COPYWRITING
Website copy, landing pages, campaigns, emails, articles and all the other places your business needs the right words.
GHOSTWRITING
Your expertise and point of view, turned into content that sounds like you – without you having to find two hours to write it.
PHOTO + VIDEO
Strategy-led content shoots built around what you actually need to communicate – not 147 lovely photos you have no idea what to do with.
ONGOING CONTENT
Planning, writing, creating, publishing and managing content across your key channels, with regular strategic input to keep the whole thing moving.
Need something that doesn’t fit neatly into one of those boxes? Even better. Tell me what you’re trying to make happen.
One thing. Lots of things. An ongoing thing.
You might need me for one very specific project. You might need a bank of content to keep you going for the next few months. Or you might be thoroughly ready to hand the whole thing over.
There’s no standard package to squeeze you into. Once I know what you need, I’ll recommend the right mix of thinking, writing, shooting and ongoing support to get it done.
ONE-OFF PROJECTS
Website copy, campaigns, launch content, ghostwriting and those “we really need someone good to sort this” jobs.
ONGOING SUPPORT
Your own creative content team, planning, writing, creating, publishing and managing content across the channels that matter.
CONTENT
SHOOTS
Photography and video planned around what you actually need to say, with a useful bank of content to show for it.
ONGOING SUPPORT
Your own creative content team, planning, writing, creating, publishing and managing content across the channels that matter.
A camera roll with a plan behind it.
Lovely photos. Nice light. Very tasteful mug.
But what are they actually helping you say?
Before a camera comes out, we work out what your business needs content for. The stories we want to tell. The things we need to show. The moments, details and people that'll help your audience get a better feel for the business behind the feed. Pinterest board and inspiration.
Then I plan the shoot around that – so you come away with photography and video that already has a job to do.
A shoot could include:
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Brand photography
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Short-form video
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Reels / social footage
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Founder & team content
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Product/service content
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Behind-the-scenes
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Campaign assets
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Event capture
Want someone to keep the whole thing moving?
For some businesses, a one-off project isn’t the answer. You need someone close enough to understand what’s happening, spot the opportunities and keep good content going out without you having to manage every last detail.
That’s where ongoing content support comes in.
I become an extension of your team – planning, writing, creating and managing the content, while you stay close enough to steer it without having to run it.
Plus regular strategy sessions, check-ins and a shared content calendar so you always know what’s happening and why.
Close enough to understand the business. Structured enough not to become another job for you.
