YOUR BUSINESS HAS
smthn WORTH SAYING.
Nailing brand voice & messaging helps you make it known
Before we make more content, rewrite your website, or plot next quarter’s big ideas – we go back to your roots to get right underneath what makes your business interesting.
What makes you different. The juicy starting out stories. What you want to be known for. All the things people would love to know about you, but currently don’t.
The problem isn’t that you’ve got nothing to say. Quite the opposite.
There’s probably years of experience, strong opinions, brilliant customer stories and an alarming number of half-finished ideas knocking about inside the business.
But by the time any of it reaches the website, the proposal or next Tuesday’s LinkedIn post, it’s been watered down into the same well-behaved marketing language as everybody else.
Accurate? Technically.
Memorable? About as memorable as the password you reset three times last week.
Maybe...
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your business sounds different depending on who’s talking about it
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your website explains what you do, but not why anyone should care
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you know what makes you different, but struggle to put it into words
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your messaging changes every time you sit down to write something
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people like what they see, but still don’t quite grasp the full value of it
There’s plenty of substance.
It just needs joining up, sharpening and turning into something people can actually get their heads around.
That’s what we’re going to sort.
Shape it
We turn that into clear messaging and a distinctive brand voice – so you know what to say and sound like you when you say it.
Brand voice and messaging - without the corporate word soup.
Brand voice and messaging get to the heart of what makes your business worth choosing, then turn it into a clear, distinctive way of talking about who you are, what you do and why it matters.
Not a list of nice-sounding adjectives. Not a document that gets opened once, admired politely and sent to live out the rest of its days in Google Drive.
Something practical. Something specific. Something you can actually use – whether you’re writing your website, briefing a new team member, or trying to explain what you really do in one sentence to someone in the pub.
Because the more consistently and distinctively you communicate, the easier your business becomes to recognise, remember and come back to.
Use it
We make it practical enough to use everywhere your business shows up – from your website and content to proposals, pitches and everyday conversations.
Spot it
We get clear on what makes your business worth choosing, what you want to be known for and what your customers actually need to hear.
So, how much untangling are we talking?
Depends on what needs untangling.
Maybe the foundations are solid and your voice just needs sharpening. Maybe the business has evolved and the messaging needs catching up. Or maybe we need to get underneath the whole lot and rebuild how you talk about what makes you different.
Once I know what’s going on, I’ll recommend where we start and shape the project around what your business actually needs.
THAT COULD INCLUDE:
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Brand positioning
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Audience/customer insight
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What you want to be known for
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Core messaging and talking points
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Brand narrative and stories
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Brand voice and tone
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Voice principles, dos/don’ts and examples
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Messaging hierarchy
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A practical Brand Voice & Messaging Playbook
So the next time someone asks what makes you different, you know exactly what to say – and so does everyone else speaking for your business.
Once the foundations are there, they’re there to be used.
Your website has a clearer job to do. Your content has something to say. Anyone writing on behalf of the business has something solid to work from. And when a new idea, campaign or opportunity comes along, you’ve got something to measure it against.
Get this bit right and everything you create afterwards has a much stronger place to start from.
No more making it up as you go along
For the business that is better than their marketing makes them look.
Any of these ringing a bell?
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You’re established enough to know there’s something good here, but too close to articulate it
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The business has evolved and the message hasn’t caught up
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Your content is consistent but still feels generic, disconnected or forgettable
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Different people are describing the business in completely different ways
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You’re preparing for a new website, campaign, offer or next stage of growth
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You want strategy that reflects the actual business, not whichever marketing trend shouted loudest this week
I’m here to find the thing that makes your business worth paying attention to - and make sure other people can see it too.
I honestly can’t thank Hannah at SmthnStudio enough for all her hard work, creativity and support during this exciting new chapter for Joanne Alice Hair. ❤️
When I decided to launch my new brand, I knew what I wanted to achieve, but when it came to content creation and social media, I honestly didn’t have a clue where to start! That’s where Hannah came in, and I’m so glad she did.
Hannah has been incredible at helping me showcase my work, bringing my ideas to life and creating content that reflects the vision I have for my business. Her creativity, professionalism and eye for detail are amazing, and she has made what could have been a really overwhelming process so much easier and more enjoyable.
Starting something new can be daunting, but having someone who understands your vision, supports you and genuinely wants to see your business succeed makes such a difference.
I’m absolutely thrilled with everything we’ve created together and so grateful to Hannah for being such a big part of this journey. If you’re looking for someone to help elevate your brand and bring your ideas to life, I couldn’t recommend SmthnStudio enough!
JOANNE - JOANNE ALICE HAIR